As the title implies, you CAN take advantage of being a woman business owner if you know when and where gender helps rather than hurts. There’s always been, and always will be, a good old boys network that predetermines many business transactions. Christy’s book points the woman business owner in the direction of prospective businesses that place at least some degree of value on the woman-owned aspect.
Christy obviously has the experience. Her research and how she shares it can save the woman business owner much time and effort. The step-by-step presentation asks the right questions at the right time. Follow it, add your own research, and find for yourself, the government jurisdictions that place a premium on using women and minority owned businesses as vendors. Then follow her advice for building your own network.
The quantity of information and resources found in this little book are amazing – including the web sites you could spend hours hunting down yourself. They’re all there.
I’ve seen much larger books with far less information. And it’s organized in such a way that you can easily find the information you’re seeking – whether it’s your first time going through the book or you’re returning to a section in the future to re-read her suggestions for dealing with a specific situation.
Credentials are also important – sometimes mandatory. The book explains which certifications really add to the credibility of your business and which ones show you to be a serious business person. If you’re going to invest in building specific credentials, make sure your investment will pay off. Christy’s book tells you how and why.
Capitalizing on Being Woman Owned gives you the information and advice you need. Read it. Re-read it. Then, if you’re still interested in owning and growing your own business, get started. With this little book in hand, you’ll never have to go it alone.
Charlene Broome, Grant Writer for South Piedmont Community College in NC and formerly a VP with Union County NC Chamber of Commerce.