About Janet

Janet Christy has spent the majority of her professional career in marketing, sales and public relations positions.  Today she uses that experience to help Small, Woman and Minority Owned Businesses maximize and profit from their opportunities.  She also works with government agencies on development programs and services for entrepreneurs.

In 2003 Janet formed Leverage & Development, LLC, a consulting firm focused on helping Small and Woman/Minority Owned businesses and government/education entities.  The firm has several service offerings that assist businesses and governments in evaluating their assets and then developing plans to improve them and/or use them to accomplish specific goals.

Janet currently works with Small, Disadvantaged and Woman/Minority owned businesses to develop plans that will help them capitalize on being being small or  on their ownership status.  Her services include marketing research and planning, certification assistance and sales guidance.  She conducts workshops in Marketing through Minority & Women’s Business Organizations, Chambers of Commerce, Colleges/Universities and Economic Development Organizations.. These workshops provide attendees with practical instruction, resources and experience-based advice on such topics as:: “Should My Business Be Certified?”, “Capitalizing On Being Woman Owned” (using Janet's book of the same name as the text), “Guide to the Government Bidding Process”, and “Teaming, Partnering and Subcontracting for Woman/Minority Owned Businesses.”

Since early 2000, Janet has worked with several East Coast municipalities and counties to determine strategies and develop plans for improving the entrepreneurial culture and services as part of their Economic Development efforts.   She also works with municipalities and counties to develop small business incubators/resource centers and Woman/Minority Business Development Initiatives.

Janet has worked on both sides of the procurement process.  Her experience includes both preparing RFPs (Request for Proposal) and RFIs (Request for Information) and responding to them.   She currently works as a consultant for Small and Woman/Minority Owned Businesses to aid them in responding to RFPs and bids.  She also assists government and education entities in the development of RFPs and the evaluation of responses.   She has aided several government and education entities successfully apply for grants related to entrepreneur development and support.  


Janet W. Christy
Janet says, "There are no magic wands or   magic formulas.  Effective Marketing and Entrepreneurial Development requires research, planning and action.  These are the principles of my books Capitalizing On Being Woman Owned and 101 Winning Marketing Actions for Small BusinessesThey also drive the services offered by Leverage & Development, LLC."

Contact me if your magic wand is broken.